Recommendations
Immediate listing tactics — loss leaders, traffic generators, and upsell anchors
Studio · 2
List clean at $3,185 with no concession. Anchor we upsell off of — play with incentives on higher-priced studios to push prospects up the stack.
Penthouse studio at $3,595 with one month free on a 12 — premium studio inquiry driver.
1 Bed · 2
Vacating next week — list at $4,195 to start generating 1BR traffic immediately on a fresh availability.
High-floor 1BR loss leader at $4,395 — sets the table for the 7 other high-floor 1BRs coming out of adidas in the near future.
2 Bed · 3
Low-floor 2BR at $5,795 — traffic generator for the 2BR tier.
High-floor 2BR with city views at $6,795 — premium anchor for upcoming high-floor 2BR inventory.
2BR loss leader at $6,295 with one month free on 12 — sets pricing for the D, I, and H lines coming online in the future.
3 Bed · 1
3BR loss leader at $8,250 with one month free on a 12 — drives premium 3BR inquiries and sets pricing for future 3-bedroom inventory.
Remove listing· 3
Pull 19I off the market — 3BR at $7,195 with two months free on a 15 is bleeding net effective. Better to regroup and relaunch with tighter terms.
Delist 3H — 1BR at $4,795 with a month free is stale and undercutting fresher 1BR inventory. Remove now to avoid cannibalization.
Take 25A down — studio at $3,550 with one month free has sat too long. Clearing it resets urgency for the studio tier.